For the past couple of months, I had been struggling to obtain my restaurant business in Denver, Colorado about the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect strategy to all of my difficulties – local SEO. I contacted an expert Search engine optimization company providing local SEO services. After analyzing my business and its visibility issues, the SEO team presented me having an SEO package that included a variety of strategies built to enhance the search engine google page rank of my website and drive more traffic and sales. Let’s look at how these strategies worked to advertise my business.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local search results. The search engine optimization marketing 1on1 richmond provided strategies that helped boost the ranking of my small business listing on these internet websites. Now, when someone searches for Denver-specific data associated with my business, the info on my small business that is stored on all these sites appears like a top search result.
With enhanced online visibility, I realize that more local customers have started to visit my website, that is attempting to promote my brand. My company took care to pick only local listing sites authorized by Google for promoting my business.
Back linking: Local SEO services include building inbound links to a business website. In keeping with Google’s latest Penguin update, my SEO service provider took care to construct backlinks to my website from reliable websites with content related to my company. I found that relevancy was crucial because search engines like google identify keywords on such basis as the backlinks. Another significant aspect is link speed or the speed where backlinks are set up. The SEO team built backlinks slowly and systematically, just like any unnatural speed could make Google examine my links as spam. In addition, additionally they employed tactics riichmond as social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, and also other strategies were adopted to boost results.
Social Media Marketing Promotion: My company also used effective social networking optimization strategies to drive my target audience to my website. They built my company profile on popular social networks including Facebook, Twitter, Google and more and created posts with them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like yahoo, particularly Google, show search results from social websites sites (Facebook, Google , Twitter, plus more) these profiles can also be assisting to drive more organic visitors to this site. The SEO team also promoted my company by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing involves the maximum utilization of marketing potential with all the features (paid advertising facility, contests, business pages when it comes to Google , plus more) in social media marketing sites. Inside my experience, concentrating on a certain social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your online business.
Pay per Click advertising (paying money to look engines to show your web site ahead search engine rankings) is considered a strong approach to promote web based business because of easy implementation, high Return on Investment (ROI) and traceability. The SEO team provided my company with PPC advertising services, also known as geo-targeted PPC. The advertising was dedicated to the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used during my geo-targeted PPC.